Standing out among thousands of sellers on Etsy can be challenging, but the right product photos can make all the difference. In fact, according to surveys, close to 90% of buyers base their purchasing decision on the photo alone.
Here are five tips for creating eye-catching photos that will attract potential buyers to your Etsy store:
1. Use natural light
Capturing the true colors and details of your products is best achieved through natural light. Take photos near a window or outside during the early morning or late afternoon when the light is soft and warm. One great tool that can help you with this is Adobe Photoshop Lightroom.
2. Choose the right background
A clean and simple background will make your products stand out and look professional. Opt for a plain white or black background or choose a simple, neutral-colored backdrop. Avoid busy backgrounds that can distract from your product. You can find background images on websites like Unsplash or Pexels.
3. Showcase different angles
Take photos of your product from the front, back, and sides to give potential buyers a better idea of what they’re purchasing. Including photos of unique or interesting features can also increase buyers’ confidence in your product. One tool that I would suggest for taking multiple product photos from different angles is Google’s Open Camera app.
4. Use props to add context:
Props can help to add context and make your items look more appealing. For instance, if you sell handmade jewelry, you could include a photo of the jewelry being worn by a model or displayed on a jewelry stand. This helps buyers visualize how the product would look in real life.
For adding props to your product photos, I would suggest using Canva, which is an absolutely great and easy-to-use tool.
5. Edit your photos
Editing your photos can make them look more polished and professional. You can use free online photo-editing tools like Pixlr or even smartphone apps like Snapseed or VSCO to adjust brightness, contrast, and color balance. However, be careful not to over-edit your photos, as this can make them look unnatural.
Creating eye-catching product photos is crucial for running a successful Etsy store. By following these five tips, you can make your products stand out and attract more potential buyers. Remember to use natural light, choose the right background, showcase different angles, use props to add context, and edit your photos to make them look their best. With a little effort and attention to detail, your product photos can help your Etsy store thrive.
Are you looking for assistance with your Etsy store? Do you require an expert’s help creating eye-catching images, SEO optimization, or social media posting? Book a call with us, and we’ll connect you with the ideal specialists!